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How to Make Data Driven Recruitment Decisions

28th March 2020

Data driven recruitment helps to take the bias out of your recruitment process. It also allows you to have all the facts and statistics before you make your decision. This is essential if you are to make hiring decisions that will benefit your company. Data driven recruitment supports companies to move away from the focus upon CVs, which are a notoriously unreliable method of short-listing candidates.

Data can be gained from all stages of recruitment.

In order for data driven recruitment to be as successful for you as it can possibly be, data needs to be taken from all stages of recruitment. This includes the application process, interviews, on-boarding and throughout employment. Psychometric testing is a key aid in data driven recruitment. We know from empirical research that candidate experience and skills alone provide very little valuable information about future outcomes. Therefore, the incorporation of psychometric testing at this stage provides high quality information about candidate personality, attitudes and behaviour, which have been found to be far more accurate indicators of future job success.

Collecting data…

Data can, and should, be collected throughout recruitment and beyond. Initially, upon applications, psychometric testing enables a company to gain factual, statistical information about candidate suitability. This, therefore, allows for reliable and valid short-listing. During interviews, again psychometric testing can again be utilised to gain unbiased, numerical data. Similarly, during interviews, the incorporation of a score-card, upon which candidates are rated on a variety of relevant areas, will provide valuable information for comparison. This removed bias and the ‘gut’ feeling from recruitment. After employment, employees at all stages of their career within the company can provide useful information about what traits and behaviours to look for, or to avoid, in future candidates through psychometric testing.


Collecting data throughout recruitment in order to improve the recruitment process is an extremely valuable tool, provided that it is put to good use. All data gained should be used to inform future recruitment, allowing companies to improve the quality of their hires.  Psychometric testing is a simple, yet effective, method to gain data on candidates and employees, which can be used to ensure that new hires have longevity within a company.

Filed in: Data Driven Recruitment • Tags: ,

About the Author:

Nikky van Bommel is the Marketing Director for Big 5 Assessments and has worked in the Psychometric Testing industry for over 10 years. Nikky is responsible for all marketing and social media for the organisation.

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