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What is Data Driven Recruitment?

27th March 2020

Data-driven recruiting is when you use tangible facts and statistics to inform your hiring decisions. This incorporates everything from selecting candidates, to creating hiring plans. Recruiting teams that use data are more likely to be efficient, reduce costs and improve their hiring decisions. With 46% of new recruits failing in the first year of employment, it is important to ensure that you hire the right candidates for your company.[1] Using data driven recruitment is proven to be an effective way of ensuring you hire the right people for your company.

CVs don’t tell the whole story.

Using CVs and interviews alone are not an effective way to hire candidates. You only see a snippet of the candidate’s abilities, skills and personality throughout this process. Not only that, but a lot of hiring decisions are therefore made based upon ‘gut’ feelings. Despite the fact that recruitment processes have changed dramatically since the evolution of job boards, such as Monster and Indeed, many companies still use CVs as their primary focus during long- and short-listing. This can lead to companies missing out on candidates who would be perfect for the position, simply because they do not include certain buzzwords in their CV.

Knowledge is power.

In recruitment, knowledge is power. And how do you arm yourself with knowledge? Data driven recruitment methods. Psychometric testing, such as those offered by Big 5 Assessments, provides hiring managers and recruiters with knowledge and data about candidates that otherwise would have been unknown. This is just part of the process, however. Data from successful past hires and employee turnover can also be used to find the traits and personality types that work well within your company. Psychometric testing, used on existing employees, is a quick and effective way to gain this data.


Recruitment and data should go hand in hand. After all, how can you be confident in your hiring decision if you don’t have all the necessary facts and information? Using psychometric testing to make your recruitment process data driven enables you to find candidates that are the best fit for your company, thus helping to ensure its longevity.


About the Author:

Nikky van Bommel is the Marketing Director for Big 5 Assessments and has worked in the Psychometric Testing industry for over 10 years. Nikky is responsible for all marketing and social media for the organisation.

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